FAQ
- More About Branding
The most important
asset a library has is its brand. More than just a logo,
it is the image that defines the library and its relationship
to the community. Your brand has been established over many
years of service to the community and is reinforced by the
quality of service provided on every patron visit.
Branding is the process of reaching out to let more people
know who you are, what you do, what to expect, and where
to find you. Libraries have too much to offer and are too
important to be kept a secret. Branding not only educates
the community on what you have to offer, but broadens their
support and with that support usually comes funding.
The advent of the Internet has made branding more efficient
and inexpensive and provides the opportunity to reach a
significantly larger audience. This involves two applications:
(1) a website and (2) proactive email. Websites are an excellent
means to display your brand. They do a great job of identifying
the library and the services it provides. However, a website
alone is a passive means of branding because the burden
of discovery is placed entirely on the patron. In other
words, the number of patrons who utilize a website are limited
to those who bother trying to find it. By adding the second
application, proactive email, to your web presence, you
make it possible to bring or send your brand out to the
community. BookLetters provides this ability.
The Bookletters user and patron friendly plug-in module
uses both email and web pages to feature your branded logo
and messages, and to promote your physical facilities as
well as electronic services. It includes a selection of
20 interest specific newsletters you can offer the community,
50 bestseller, award and category lists to beef up your
website, and active links to existing services already created
for your existing website. BookLetters uses what you already
have, demonstrates the services you provide, and frees your
staff from mundane website upkeep.
BookLetters keeps your brand fresh in the minds of your
active patrons, while letting every one else in the community
in on your little secret: that you are the best deal in
town.
