Is there
an easier way to make staff happy or save money than eliminating
work? That is what BookLetters does, eliminate staff reliance
on others, automate the tedious mundane tasks, cut red
tape, and get rid of the technical mumbojumbo. BookLetters
includes a tool kit that gives the staff responsible for
the work, the control, tools, and flexibility to quickly
and easily update your e-library services with customized
features.
Branding
with the Header and Side Bar
This is
a cut-and-paste process that BookLetters helps to create
for you. It typically takes us 10 minutes to complete.
The results appear instantly and can be re-edited as often
as needed until satisfactory. We create one header and
one side bar that appear on all pages. You may not need
to modify these settings more than once a year. If you
should need a new link, you add it in one place to update
every page. Compare this with adding a link to traditional
web pages, where a change in a single link would have
to be duplicated separately on every page. The time difference,
cost difference (if paying a web designer), and effects
of eliminating tedious tasks such as these are substantial.
Bestseller
Lists
Lists of
bestsellers by category are updated weekly by BookLetters.
Just build in the original link on your site and never
touch it again. Creating similar pages would take countless
hours to code by hand.
Newsletters
as Web Pages
BookLetters
features 15 genre-specific e-newsletters prepared by the
editors of BookPage. These 15 newsletters—which include
such topics as Meet the Author, Book Club Choices, Mysteries,
and Teen Scene—are maintained by BookLetters and easily
linked to your site in a manner similar to the Bestseller
Lists. You can use these newsletters “as is,” or customize
them with your own announcements to promote services and
events at the library.
Adding
Enhanced Content
BookLetters
has more than one million book detail pages with enhanced
content. Rather than code in a special book feature by
hand, simply link to the appropriate BookLetters book
page. This is an easy way to enhance your existing book
lists.
Creating
E-mail Newsletters
Just one
click in the toolkit of a BookLetters or custom list turns
it into an e-newsletter. Integrated into this process
is the e-mail server. Patrons sign up for the various
offerings using the automated sign-up page. All normal
time-consuming, tedious, e-mail manual administration
has been automated. BookLetters even has an automated
bulk e-mail address upload feature for libraries that
already have a substantial e-mail address file developed.
Generating
Custom Recommendations
Instead
of creating an entirely new page, staff simply adds the
ISBNs of the recommended books to the list. BookLetters
automatically creates the page with enhanced data and
links to book detail pages. A tedious two-day job per
list, if coded manually, turns into an enjoyable two-minute
activity through this feature.
Do-It-Yourself
BookLetters
allows regular staff personnel to update the features
on their own, eliminating red tape and streamlining administration.
All of the hours preparing specifications, discussing
those specifications with technical support staff, checking
to see when the changes have been implemented, and reviewing
the changes once made, are replaced with a procedure that
is akin to editing a short paragraph in a “Word” document,
eliminating work for both your staff and the technical
support staff.