Double Duty

The Palo Alto Public Library uses the BookLetters Custom Newsletter feature to create a weekly notice called “What’s Going on at Your Library,” that is sent to 5,000 subscribers and posted on their website.

Palo Alto’s Jessica Goodman, a librarian at Palo Alto explains,

We use our custom BookLetters to alert our customers about upcoming library events and related books in the collection, to showcase books, and to call attention to older titles they may have missed or forgotten. BookLetters offers an easy way to keep our web-based presence dynamic and to connect online customers with the physical books in our collection.

In one easy step, Palo Alto achieves two goals- filling their website with valuable content, and reaching out to customers with newsletters who want to keep up with all the library has going on.

Giving staff the right tools to complete their objectives saves time and money. Our content library is integrated into all BookLetters applications, allowing the library staff to quickly and easily create both content rich web pages and e-newsletters at once, saving them valuable time that can now be redirected to assisting patrons.

Contact Us to find out how you too can use BookLetters to reach out to your community.

This is just one of over 50 valuable features included in the BookLetters service.