Put Your Marketing Front and Center

March 17, 2009 by jmize  
Filed under BookLetters Sampler

Your library works hard to build collections and plan events that reach out to your community. Get the most out of your marketing using BookLetters’ flexible web applications and content. BookLetters helps you make your marketing goals reality.

Sandra Lee Bisnett a librarian in the Reference Department of the Fresno County Library says,

The wonderful thing about BookLetters is its ease of use. BookLetters pages can be created by our librarians, who choose the materials for the page, rather than our webmaster, making the process quicker and more efficient. After creating the BookLetters page, it only takes a simple step to create the code for the widget that draws visitors from our front page further into our website.

The Fresno Public Library received a Big Read grant to promote the novel Tom Sawyer. Using BookLetters, they created a marketing message that promotes events and additional readings that link directly into their catalog. A BookLetters Widget on their front page lures visitors in for more information. This message serves their marketing needs for months, and can be used as a web page and e-newsletter that they can send to remind their customers of the Big Read.

Discover over 50 valuable features included in the BookLetters service.

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