E-newsletters and RSS

BookLetters e-newsletters and RSS feeds are a proactive approach to delivering  information directly into the hands of your patrons, as well as driving traffic to your website.  Your library website is an essential tool for promoting programs, events, databases, books, movies and more, but it is only as powerful as the amount of traffic it gets.

BookLetters e-newsletters can help you reach your goals by:

• Raising awareness of your collections and services by delivering messages directly to your patrons
• Linking patrons from an e-newsletter directly to the website and catalog holdings
• Informing target audiences about the library resources that match their interests
• Increasing attendance at events and programs by sending invitations and reminders
• Eliminating costs, delays and waste of traditional print marketing
• Saving time and resources by creating BookLetters pages that can be used in multiple ways