Our Product
BookLetters puts the world of marketing at your fingertips by
combining easy to use cut-and-paste technology, extensive rich
content and electronic distribution. In just minutes you can
dynamically refresh your pages with continually changing content
to deliver book and library news electronically to your patrons.
In one easy-to-use Tool Kit, your staff can create their own
Web pages and e-newsletters, working together as a team to support
your marketing task. These customized pages integrate seamlessly
into your website and electronic services. Add Web pages of
new fiction, staff picks, new large print titles or any other
category and send these pages out as e-newsletters, if you choose.
Every page reinforces your library’s brand and links patrons
back to your library’s resources.
Tool
Kit
You are in control of the message, the look and selection of content,
on all Web pages and e-newsletters with the Tool Kit.
Pages are customized to carry forward the library branding, even
departmental branding. It is easy to blend BookLetters content
to the children's, teen's and audio visual departments. The Tool
Kit provides your staff with word processing tools so they can
create Web pages on their own without additional training.
The
BookLetters Tool Kit gives you access to create, edit and publish
26 pre-generated and 20 custom feature pages. It provides access
to all the content listed below, and creates the customized page
layouts that are important to maintaining your identity and seamlessly
integrating with your existing electronic services.
Content
With BookLetters, you can add your message to Web pages embellished
with BookLetters content and customize the pages with your own
information. The core of the BookLetters content is our 4 million
book database that generates book detail pages that include brief
annotations and jacket covers. This core content is enhanced with
a continual flow of exclusive BookPage reviews, author biographies,
topical editorial clips, seasonal book promotions, book discussion
guides, DVD streaming video previews, audiobook narration clips,
sound clips, look inside feature and even podcasts. Much of this
content is created in response to customer suggestions.
Delivery
BookLetters offers you four options for delivering content to
your patrons. We adopt the latest communication technology and
seamlessly integrate it into BookLetters. Your staff reaps the
benefits without having to learn new technology and can stay focused
instead on patron service.
Web
Pages - Included in BookLetters are potentially millions
of Web pages to seamlessly display with your existing website
using basic Web page navigation.
Widgets
- Widgets bring a new dimension to library web sites. They allow site content to be continually updated with the 'paste-and-forget' embedding of a single snippet of code. This approach enables anyone on the staff to contribute content without involving technical staff or interfering with each other.
e-Newsletters
- Any of the 26 pre-generated and 20 custom feature pages controlled
from the Tool Kit can be turned into e-newsletters with the click
of a button.
Patron
RSS - Bookletters includes an RSS activation page for
those patrons who would rather receive their updated book and
library news from RSS feeds instead of e-newsletters.
Library
RSS - BookLetters includes embellished newsletter feeds
appropriate for posting to Library Blogs or feeding Library CMS
systems. We are a substantial source for continual rich content
updates for those outlets.