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Our Product
BookLetters puts the world of marketing at your fingertips by combining easy to use cut-and-paste technology, extensive rich content and electronic distribution. In just minutes you can dynamically refresh your pages with continually changing content to deliver book and library news electronically to your patrons.

In one easy-to-use Tool Kit, your staff can create their own Web pages and e-newsletters, working together as a team to support your marketing task. These customized pages integrate seamlessly into your website and electronic services. Add Web pages of new fiction, staff picks, new large print titles or any other category and send these pages out as e-newsletters, if you choose. Every page reinforces your library’s brand and links patrons back to your library’s resources.

Tool Kit
You are in control of the message, the look and selection of content, on all Web pages and e-newsletters with the Tool Kit.

Pages are customized to carry forward the library branding, even departmental branding. It is easy to blend BookLetters content to the children's, teen's and audio visual departments. The Tool Kit provides your staff with word processing tools so they can create Web pages on their own without additional training.

The BookLetters Tool Kit gives you access to create, edit and publish 26 pre-generated and 20 custom feature pages. It provides access to all the content listed below, and creates the customized page layouts that are important to maintaining your identity and seamlessly integrating with your existing electronic services.

Content
With BookLetters, you can add your message to Web pages embellished with BookLetters content and customize the pages with your own information. The core of the BookLetters content is our 4 million book database that generates book detail pages that include brief annotations and jacket covers. This core content is enhanced with a continual flow of exclusive BookPage reviews, author biographies, topical editorial clips, seasonal book promotions, book discussion guides, DVD streaming video previews, audiobook narration clips, sound clips, look inside feature and even podcasts. Much of this content is created in response to customer suggestions.

Delivery
BookLetters offers you four options for delivering content to your patrons. We adopt the latest communication technology and seamlessly integrate it into BookLetters. Your staff reaps the benefits without having to learn new technology and can stay focused instead on patron service.

Web Pages - Included in BookLetters are potentially millions of Web pages to seamlessly display with your existing website using basic Web page navigation.

Widgets - Widgets bring a new dimension to library web sites. They allow site content to be continually updated with the 'paste-and-forget' embedding of a single snippet of code. This approach enables anyone on the staff to contribute content without involving technical staff or interfering with each other.

e-Newsletters - Any of the 26 pre-generated and 20 custom feature pages controlled from the Tool Kit can be turned into e-newsletters with the click of a button.

Patron RSS - Bookletters includes an RSS activation page for those patrons who would rather receive their updated book and library news from RSS feeds instead of e-newsletters.

Library RSS - BookLetters includes embellished newsletter feeds appropriate for posting to Library Blogs or feeding Library CMS systems. We are a substantial source for continual rich content updates for those outlets.

Columbus 800-515-3322 | Nashville 800-726-4242 ext. 39 | 2007 BookLetters®, LLC