No other service supports
your ongoing need for dynamic Web content like BookLetters.
Libraries like Kalamazoo
Public Library (Michigan)
and Toledo-Lucas
County Public Library (Ohio)
have discovered how easy it is to seamlessly integrate BookLetters
content throughout their website. Take a look at their integration
– then let us show you how easy it is to do this on your
own library’s website.
BookLetters streamlines library marketing for all aspects of
your service – your collection, programs and events, e-resources
and more. With the easy-to-use Tool Kit, any staff member can
create great Web pages or e-newsletters, without learning new
technology or hunting for valuable content. The Tool Kit is
designed for brand management and collaborative work, allowing
control and flexibility simultaneously. With the right tools
at their fingertips to manage content, message and deadlines,
staff can add their own creative touches to engage your users.
The BookLetters Web Editor is as easy to use as Microsoft Word.
To any list you can add text promoting databases or events that
are related to the books in the list. In this example, the
New York Public Library promotes a Book Discussion Group
on a branch library's Staff Picks Web page.
BookLetters supports decentralized marketing among departments
or branches while facilitating strong branding with style sheets.
Once the design template is established, staff can easily create
Web pages and e-newsletters that reinforce the library brand.
You can add images and format text to give your Web pages a
professional look. The BookLetters Print Newsletter Conversion
Module turns your print newsletters into Web pages or e-newsletters
instantly. Take a look at this example from the Nantucket
Atheneum and think about how many hours you could be saving
with BookLetters!
BookLetters collaborates with other content sources to help
reach different segments of your service market. Want to reach
busy people who don’t have as much time to read as they'd
like? Give them Chapter-A-Day™. BookLetters has an agreement
with Wisconsin Public Radio to distribute their daily half-hour
streaming audio program directly to your patrons.
Want to reach out to nonfiction readers? Through collaboration
with C-Span, BookLetters includes podcasts of programs built
into the book descriptions.
Want to keep better tabs on authors on TV? Then make sure your
staff (as well as patrons) gets Books on the Air, a weekly update
of upcoming TV and radio author appearances.
BookLetters is committed to working closely with you to incorporate
BookLetters more fully into your library's communication program.
Our Marketing Programs Coordinator is on the lookout for creative
ideas to share among all customers and works to ensure your
library gets the maximum benefit from the BookLetters service.
